A NEW SHOPPING HAVEN AT ROBINSONS

by Jingle Chen in


Robinsons, the grand old dame of Singapore’s department stores, has shifted from The CentrePoint, its home since 1983, to a larger and more exciting retail space totalling 150,000 sq ft at The Heeren on 1 Orchard Road.

Enjoying the festive deco, I was totally over the moon as I made my first exploration inside this 5 storey haven which costed Robinsons $40 million.

The ground floor will house an array of fragrance and cosmetics counters, which will now have enough space for treatment booths where ladies can get a free make­over. 

A giant snow globe greets you on the first floor!

A giant snow globe greets you on the first floor!

And I can’t help but look down….

Top view of the revamped Hereen

Top view of the revamped Hereen

The basement consist of gourmet food and dining product stores.

I would love to cook all day and stay in the kitchen with such designer wares!

I would love to cook all day and stay in the kitchen with such designer wares!

On each level, eateries and refreshment stops will be available for shoppers to rest and recharge with drinks and snacks.

I am most thrilled by the second floor devoted to shoes, bags and accessories.

The third and fourth levels will house a much larger and more modern array of ladies’ clothes and menswear to attract younger shoppers.

Bags and more bags.. who say shopping in men’s department is boring?!

Bags and more bags.. who say shopping in men’s department is boring?!

I love Shinola! Full marks for a great shopping experience !

I love Shinola! Full marks for a great shopping experience !

New creative ways to present clothing!

New creative ways to present clothing!

The top floor features beds, home, kids and lifestyle products.

Designer furniture for the young consumers

Designer furniture for the young consumers

Pretty knick knacks for the home

Pretty knick knacks for the home

There is also a mini book section showcasing coffee table books featuring fashion, lifestyle topics etc… and with some pretty amazing artifacts to match.

It’s looking like a science museum!

It’s looking like a science museum!

Plenty of space to wonder

Plenty of space to wonder

Now all that is lacking is a designer wrapper to make Christmas even better!

You cannot go wrong with all black and white geometric designs!

You cannot go wrong with all black and white geometric designs!

Overall, the shopping experience was totally refreshing, which reminded me of the malls in Europe, not surprising at all since this makeover was helmed by Jim McCallum the CEO of Robinsons Group who have been in the global retail business since he was in his 20s. Jim has experience running the Marks and Spencer business in Europe and also in New York, where he run the US men’s clothing chain Brooks Brothers — which is owned by Marks and Spencer — before moving on to run Marks and Spencer in the US and Ireland.