Robinsons, the grand old dame of Singapore’s department stores, has shifted from The CentrePoint, its home since 1983, to a larger and more exciting retail space totalling 150,000 sq ft at The Heeren on 1 Orchard Road.
Enjoying the festive deco, I was totally over the moon as I made my first exploration inside this 5 storey haven which costed Robinsons $40 million.
The ground floor will house an array of fragrance and cosmetics counters, which will now have enough space for treatment booths where ladies can get a free makeover.
And I can’t help but look down….
The basement consist of gourmet food and dining product stores.
On each level, eateries and refreshment stops will be available for shoppers to rest and recharge with drinks and snacks.
I am most thrilled by the second floor devoted to shoes, bags and accessories.
The third and fourth levels will house a much larger and more modern array of ladies’ clothes and menswear to attract younger shoppers.
The top floor features beds, home, kids and lifestyle products.
There is also a mini book section showcasing coffee table books featuring fashion, lifestyle topics etc… and with some pretty amazing artifacts to match.
Now all that is lacking is a designer wrapper to make Christmas even better!
Overall, the shopping experience was totally refreshing, which reminded me of the malls in Europe, not surprising at all since this makeover was helmed by Jim McCallum the CEO of Robinsons Group who have been in the global retail business since he was in his 20s. Jim has experience running the Marks and Spencer business in Europe and also in New York, where he run the US men’s clothing chain Brooks Brothers — which is owned by Marks and Spencer — before moving on to run Marks and Spencer in the US and Ireland.