There has been many articles about “100 places to see before you die”, or “50 books to read before you retire” etc.
With the ease and advancement of transportation around the world, one of the best places to call home while overseas will be to play resident in a Raffles property.
There are currently 10 Raffles properties in the world, in locations like Beijing, Hainan, Singapore, Cambodia, Makati, Paris, Seychelles, Dubai, and Makkah. There will be 2 more properties coming up in Istanbul and Jakarta in 2014.
In my course of work with them I have seen the brand evolve and created many marketing collaterals for their properties. True, a brand must change it’s approach to stay relevant to their target audience in this competitive industry, but Raffles has done it extremely well in keeping it’s brand essence and not losing focus in maintaining it’s residential charm.
Being an icon herself in every location around the world, each Raffles property carries a compelling mix of cultures and styles. Every hotel in the Raffles family has its own individual personality, with its own story to tell and its own sense of place. However, each one is proud to draw on the timeless essence of Raffles – to deliver warm thoughtful, charming and graceful service to well-travelled guests.
Established in 1887, Raffles Hotel, Singapore continues to epitomise the romance of the Far East – a blend of luxury, history and colonial ambiance.
'While at Raffles, why not visit Singapore?' Indeed. Many famous people have set foot on this landmark, including Michael Jackson, Prince William and Kate Middleton and Karl Lagerfield.
Lets do a walkabout around the shops as well as the rooms.
Raffles Hotel’s The Long Bar is also home to the legendary Singapore Sling, originally concocted by Ngiam Tong Boon, one of its bartenders.
Photo Credits: Raffles Hotel Singapore